AUSTIN, Texas, May 18, 2017 /PRNewswire/ — PIRCH, the retail pioneer that has brought sweeping change to the appliance and plumbing industries, officially opens its award-winning concept in Austin, Texas on May 18, 2017. This location is the tenth PIRCH showroom in the United States.

PIRCH will be the first showroom in Austin where architects, interior designers, builders and design-loving home owners can discover, explore, and «test-drive» a carefully curated collection of premier appliance brands from around the globe in one interactive environment. Imagine a kitchen, bath, laundry and outdoor showroom where showers and faucets actually run water, and a kitchen with a working range might have cookies baking or the rotisserie turning!

PIRCH welcomes both the trade and homeowners planning construction, a remodel, or new ideas to transform their homes. Brands leading innovations in kitchen technology are showcased for clients to experience design trends and see new developments from top vendors. Each PIRCH showroom promises guests an elevated experience that will educate and inform, whether shopping for a single appliance or seeking inspiration for a complete renovation. The «try before you buy» concept is accomplished in «Savor», a working test kitchen where recipes can be tried by a visiting chef or special events may be held.. Multiple vignettes are featured showing cooktops, ovens, refrigerators and grills, as well as working showers, sinks and bathtubs – are presented in a welcoming and beautiful space. Highly trained appliance experts are ready to service a project from inception to delivery and installation, and provide ongoing warranty and service. The 21,000 square foot Austin showroom features two working kitchens where guests can discuss cooking techniques with our experts or see demonstrations, as well as private design rooms to host meetings. The extraordinary range of brands curated by PIRCH includes BainUltra, Bertazzoni, Duravit, DXV, La Cornue, Gaggenau, Gessi, Graff, Kalamazoo, Kallista, Kohler, Miele, Rohl, Sub-Zero, Thermador, Watermark, Wolf, Viking, Victoria + Albert, among hundreds of others. Pricing at PIRCH is competitive to equivalent showrooms offering the same brands, with MSRP guidelines and trade preferred pricing honored.

PIRCH CEO Andrea Dorigo commented, «We are thrilled to open our tenth PIRCH location in Austin, Texas. It’s such a dynamic and growing city, with an extraordinary variety of architecture and new home developments as well as a thriving business environment. Our innovative kitchen, bath and outdoor concept is changing the home industry by showcasing the best the world has to offer in appliances for kitchen and bath all under one roof, in an environment that makes shopping for appliances a fun and informative experience.»

PIRCH CMO Michael Zuna added, «PIRCH is delivering a elevated retail concept, revolutionary within its industry, that encourages consumers to have fun in their shopping experience by interacting with products before buying and enjoy an exceptional service relationship from selection through install. We are excited to work with the architects, custom home builders and interior designers of Austin and anyone building or renovating their home!»


Grand Opening Date: May 18, 2017

Store Director: Alan Dove

Location: Domain NORTHSIDE, Austin, Texas

Square Footage: 21,000 square feet

Hours: 10:00AM to 7:00PM Monday to Saturday. 12:00PM to 5:00PM Sunday.

Ten Locations : Austin, Atlanta, Chicago, Dallas, Orange County, San Diego, Los Angeles, Palm Springs, New York, Paramus


Ellen Niven
[email protected]


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